What I do
I make Web sites and applications that serve businesses and organizations better by serving their shoppers, customers, and members better.
I combine psychology, information architecture, software engineering, technical communication, visual design, and years of experience to create a great user experience for site visitors.
Yes, UI GEEK really is my license plate. UI stands for user interface or user interaction.
Where I work
I am a Senior User Experience Analyst at Red Door Interactive, in downtown San Diego.
My work at Red Door includes projects for Cricket Wireless, Souplantation, Youth Specialties, Rubio's, Nanogen, PGT Industries, TaylorMade Golf, Intuit, Overstock.com, and others.
I blog from time to time on Red Door Buzz.
Some past gigs
Tilana - Online data protection and synchronization
Miva Merchant - Widely-used eCommerce shopping cart
IntelliCAD - Award-winning CAD package